TENT FLEX – 24 January 2018

Latest logo as the start of a brand for our client Ishy Bruce. Ishy is a therapist & coach who specializes in helping women with body confidence and emotional eating/ weight issues. Put simply, she helps women feel lighter. Her target market is women aged 30-55, professionals who have the resources to work with her. So in response we have created a modern, feminine brand with a calm, approachable feel. We didn’t know at the time that feathers are a significant symbol for Ishy so we were all delighted that this was one of the ideas presented! This is now being rolled out to website, mailchimp, stationery and templates for downloads. Watch this space! #branding #smallbusiness #designworks #designeffectiveness

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