TENT FLEX – 8 May 2018

Well the latest branding project from tent is out in the world now so we thought we would share as we are REALLY proud of this one!
Wild Northumbrian is a different kind of holiday experience, a beautiful site nestled in the wilds of the Northumberland National Park and in the internationally renowned dark skies national park.

We first came across @wldnorthumbrian on twitter several years ago and after being drawn in by their poetic tweeting, we struck up a friendship via social media (as you do) and went on to stay at the site many, MANY times over the last 3-4 years, which we absolutely love.
So it was a real honour and privileged for them to approach us to take them into their next phase of growth as they made changes to the site and decided that a change of brand and marketing direction was required.

Obviously it helps that we are loyal customers of their brand anyway so we fully understand the experience, the ethos and the people behind it all. We also paid close attention to the wonderful feedback and comments that they get via email and through sites like Tripadvisor to really get to the heart of what it is about Wild Northumbrian that people love so much. Words like ‘enchanting’, ‘magical’ were often found! As well as an overwhelming sense that this was something special, out of the ordinary and which really touches people who stay there in a deeper way… So we needed to create a brand which started to communicate all of this and to differentiate it from the competition which are either too ‘glampy’, or too ‘campy’. And we hope this is what we have achieved – magical, enchanting, rustic and with a firm nod to the landscape and natural surroundings – especially those amazing dark skies!

A new website for Wild Northumbrian is also on the way but as well as the logo and brand, we have started them on the journey of email marketing, designed their social media pages/ graphics and worked with them on their new Instagram account.

We hope you like this latest piece of work from tent! If you need some branding magic let us know!
#branding #brandmagic #smallbusinessowner #smallbusinessmarketing #logolove #brand #northumberland

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